How to Create Your Own GIFs for InstagramĪdding your own animated GIF allows you to build a cohesive brand image on your social media account and have more control over what gets associated with your image.Īs we mentioned, Instagram uses Giphy to power their animated GIFs. Add any additional GIFs, stickers or text you like and publish your Instagram story to your feed.
When you’ve chosen, tap on the smiley face sticker icon at the top of the next screen.Take a photo or add it from your gallery.From Instagram’s Home screen, tap in the left top area on the Your Story icon.( Before adding any GIF stickers, ensure you have the latest version of Instagram installed.) Source How to Add an Animated GIF Sticker: Instead of traditional GIFs, Giphy has the option to make sticker GIFs, which have no background layer so that they can be seamlessly integrated onto an image or video without a square shape around them.Ĭreating a branded GIF is a little more complex than simply adding a GIF sticker, but there are nearly-unlimited numbers of pre-made GIF animations that might be just what you needed for getting your point across.Īnimated GIF stickers can be placed over video or images on Instagram Stories. In 2018, Instagram teamed up with Giphy to deliver a library of GIFs to Story users: Then we’ll dive into just how much real-world value using these tiny animations can have for your business’ online image. Putting GIFs in Instagram Stories grabs attention and adds a creative edge to the typical Story.įirst, the nuts-and-bolts of adding GIFs to your Stories and an overview of uploading your own custom GIFs to be used in Instagram Stories. GIFs are hugely popular on social media for captivating an audience, and creating a connection between account owner and audience. They’re essentially a way to convey emotions, especially those that may be difficult to put into words. GIFs offer more than a simple video on loop. Why People Love GIFs in Instagram Stories & How to Make Custom Branded GIFs We want to explore exactly what makes GIFs so beneficial for enhancing your content’s engagement, and also show you how to create your own custom branded GIF for your Instagram Stories to improve your brand awareness and feed cohesion. You can really be eye-catching, humorous and culturally relevant with a well-placed GIF. It’s no surprise that these little moving pictures are now making a splash on Instagram, especially on Instagram Stories. GIFs pop up in comment threads, discussion boards, instant messaging and other informal communications as a way to animate and express a little more than text usually allows. Tweets using a GIF receive 55% more engagement, and popular GIF website Giphy boasts 300 million daily active users. If you’ve been on social media, you’ll already know how popular GIFs have become.
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